Getting to know Pronovias
Feb 03, 2016
Getting to know Pronovias Something Blue is honored to carry bridal gowns from the 2016 Pronovias Collection, all the way from Barcelona. You may have heard of the Spanish designer, but read on for more information on what makes the brand so special. Here’s our Q&A with the Pronovias marketing team: What sets Pronovias apart from other wedding gown designers? All our dresses are made with the most quality materials. We invest from 40 to 60 hours in every piece, paying attention to all the small details, following the essence of haute couture. We always create many options and try to offer as many styles as we can, so brides-to-be can find their favorite style and gown…the one that lets them be faithful to themselves. For us, it´s very important that the bride´s dress shows her personality and makes her feel special and unique, without forgetting who she is. We always have in mind all the feelings and emotions that will surround the bride on her big day. We want to help her to handle them without being worried about her dress, keeping her looking fabulous, confident and, of course, comfortable at all times. As we usually say, our mission is to dress dreams. How does a Spanish designer fill a unique niche in the American bridal market? We are the first European wedding gown brand that has the privilege to celebrate 50 years in business, giving us a great amount of knowledge and experience. It’s all about fabrics and style possibilities we offer and in particular, the Spanish traditional designs we have. European style has an important reputation with handmade work and a strong history and tradition of fabrics. We only use high quality materials of bridal tradition and we pay special attention to detail in every collection, highlighting the luxurious essence of couture, as that is one of our main goals. We’re using these strengths as a Spanish bridal brand to grow our presence and reputation in the U.S. market. What is Pronovias known for…or, is there a signature look that is incorporated into most dresses? Since the founding of the company 50 years ago, we have worked with lace…that has been our trademark and is one of the stars of this year’s collection as well. We have been the first company to launch a collection of prêt-a-porter wedding gowns in Europe and also the first brand to collaborate with international designers such as Emanuel Ungaro, Badgley Mischka, Lorenzo Caprile, Valentino and Elie Saab. Even so, we invest a lot of time studying and investigating fabrics and making new combination proposals for every new collection. That’s why we have to mention the crêpe too, the trendiest material this season, which has had a great reception by our customers. What can brides expect from this year’s collection? This is a really special collection because we’ve achieved what we were looking for: a perfect balance between tradition and innovation. We wanted to keep the romantic and classic style, mixing it with a modern and innovative touch that could represent a bold and sophisticated woman. We think the best way to describe the collection is to remember the magic we felt when we were kids and read fairy tales. The title of our last fashion show in Barcelona was “Once Upon a Time,” and it perfectly describes the essence of the collection. We want brides to feel like real princesses, but still themselves, true to their own personal style. We want each bride to feel like the most beautiful and happy woman in the world on her big day.